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CLEAN & CLEAR® Connects with Concert Fans

Clean & Clear was in a crunch and we were there to help.  With limited time, we created an expereintial marketing strategy that would expand brand awareness and reach the right kind of fans.   

Clean & Clear purifying cleanser help teens 16-19 clean deep to effectively wash away daily build-up—like dirt, oil and impurities deep in pores. 

We developed a epic summer concert series across Canada following the POPular One Direction, Nick Jonas, and Juston Beber. Thousand of teen fans across Canada were clearly fanatical about receiving complimentary Clean & Clear Morning Burst Facial Cleanser and Night Deep Cleaning face wash samples.

“I guess it’s only a matter of time before we need to start buying these products for you two“ – Mother of two younger girls

Our quick to market strategy expanded reach by 111,125 teen concert fans.