In its 14th season, AGO Massive ‘illusion’ is the Contemporary Art party of the year!Over 2000 of Toronto’s most passionate art enthusiasts attend this immersive and transformative event, with intensions of raising funds and expanding minds to help grow the AGO audience.

In partnership with The Hive, MOUSE Marketing provided experienced and knowledgeable staffing for our client Grolsch Premium Lager to create an instillation that gave the illusion of levitation; creating a very shareable, effortless activation that highlights Grolsch’s promise – to be “Unconventional by Tradition.” Guests had the opportunity to participate in the Grolsch Illusion photo booth to create their own illusion of floating inside the AGO.

Guest were inspired to pickup a glass of Grolsch Premium lager from the attractive bars.

AGO Massive offered a full-experience that not only included art installations but also performances from Toronto’s most promising creators. The theme of ‘Illusion’ excited and mystified guests, with Dj’s who inspired you to move and food and drink that were irresistible to refuse and left you craving more. Removing barriers and welcoming curious minds is the goal of AGO Massive and together with Grolsch, Mouse Marketing helped to execute another very successful event!