FEARLESS 360 INTEGRATED CAMPAIGN – We helped Mark Anthony Group launch their biggest new product innovation, BEARFACE Triple Oak Canadian Whisky.
The goal was to drive brand awareness and trial to 4 million target consumers through an integrated approach.
We developed a successful 360 integrated campaign strategy with Fearless Canadian spirit. The holistic seven-point strategy drove brand awareness and trial to achieve over 17MM highly-targeted brand impressions through one-of-a-kind media drops, content partnerships, content development, and digital and social media. We created bespoke brand materials, hosted an epic Fearless media dinner for the top 100 media and influencers, and designed and executed 10x discovery pop-up activations across the country.
Here’s a toast to delivering the campaign under budget with almost 4x the KPI deliverables, plus winning a full-page spread in the Globe & Mail.
Check out the BEARFACE brand video below.