Experiential

We produce extraordinary branding moments that ignite the brand-consumer relationship.

Celebrity Cruises Mobile Cinema Tour

Another industry first: Celebrity Cruises brings new experience to lovers of cinema and travel across North America with a unique mobile cinema tour. The modern luxury cruise line is taking the story of Celebrity Edge on a cross-country journey…

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CAKE BOSS Ultimate Wedding Cake Contest

ULTIMATE WEDDING CAKE CONTEST

Talk about icing on the cake ~ A comprehensive deal with Buddy Valastro of TLC’s hit reality TV show CAKE BOSS attracts incrementally larger audiences and increases brand engagement.

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Hell’s Kitchen

CHEF CHALLENGE TOUR

Bloody Hell – Gordon Ramsay continues to drops F%*! bombs in the kitchen while MOUSE served up 60,088 hot first-time trials and inspired 623,000 to enter their personal Stonefire recipe for a chance to WIN a VIP trip to Hollywood.

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ENIGMA Sampling Tour

NATIONAL SAMPLING PROGRAM

Enigma, how intriguing…  Award-winning wine created by Canadian’s. 56 carefully chosen tasting events across Canada. We provided a modern approach and appeal to varietals which are typically very traditional; Chardonnay & Cabernet Sauvignon.

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CLEAN & CLEAR® Concert Series Tour

NATIONAL SAMPLING TOUR 

An Epic concert series tour with epic results. What you need to know is that over one hundred thousand teen fans across Canada were clearly fanatical about receiving complimentary CLEAN & CLEAR® MORNING BURST® Facial Cleanser and NIGHT RELAXING™ Deep Cleaning face wash samples.

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NSTCO Market Research

ON-PREMISE PROGRAM 

Yee-Ha! Brand ambassadors dressed in “Cowgirl” brand character inspired thousands of highly targeted country music fans across Ontario to participate in our on-premise market research programs with strong data capture, and consumer opt-in for smarter client follow-up marketing.

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CDW BTEX

LIMITLESS BUSINESS TECHNOLOGY CONFERENCE  

We kept people entertained with Limitless entertainment at the CDW Business Technology Conference with animated robot characters wearing integrated LED clothing that displayed feature workshop times, LED pixel performances, mind-blowing virtual reality experiences and an electro hip hop performances by SVET as seen on the hit reality TV show America’s Got Talent.  

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New Amsterdam Vodka

ENHANCED RETAIL SAMPLING

It’s Your Town!  The big question is what vodka should I buy? We made the decision a little easier by standing out with an enhanced sampling program.

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ZANTAC® Sampling Activation

FEEL THE LOVE NOT THE HEARTBURN!

That’s right, two hundred and sixty thousand foodies at Canada’s largest Rib Festivals were feeling the love not the heartburn with ZANTAC®.  It was all about engaging people in the “moment of need” and becoming the go-to solution for every food lover. Now everyone can enjoy the foods they love again! 

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Clean & Clear Sampling Program

ONE DIRECTION SAMPLING TOUR

Clean & Clear brand teams are ON THE ROAD AGAIN at the ONE DIRECTION Concert Series across Canada to expand brand awareness and reach amongst thousands of enthusiastic teenage fans.

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LCBO Retail Sampling

ENHANCED RETAIL SAMPLING

Trusted with over 600 LCBO retail sampling events for the largest winery in the world.

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Elle Canada

A TOAST TO CANADIAN FASHION

Industry influencers showed off their fashion flare at the ELLE Magazine Toast to Canadian Fashion event sponsored by Maybelline New York, Megalomaniac Wine and Beau’s Brewery. The glamorous after-party was held at the posh Shangri-La Hotel in downtown Toronto.

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POLYSPORIN® Blister Treatment

#SAVETHESHOES PRODUCT LAUNCH

We inspired 457,600 Canadians to shop the back of their closets and fall in LOVE with their shoes all over again through a National Experiential Marketing Sampling Campaign.

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Family Wine Merchants Feature Cocktail Bar

TORONTO WINE & SPIRIT FESTIVAL 

The Wine & Spirit Festival is Toronto’s first outdoor wine and spirit festival.  We return to the city’s fabulous waterfront, Sugar Beach centrally located in downtown Toronto.

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David Foster Foundation

MIRACLE GALA & CONCERT #GIFTOFLIFE

THANK YOU TORONTO – The David Foster Gala in support of Canadian Families with Children in need of Life-Saving Organ Transplants RAISED $6.5 MILLION!!! ‪#‎GIFTOFLIFE‬

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Moores Clothing For Men

GIVE THE SUIT OFF YOUR BACK 

HONEY STOP THE CAR! Delivered a creative PR stunt across Canada to expand campaign awareness by 220% Nationally producing 4x more in-store purchase program participation.

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Whitehaven Wines Sampling Tour

TASTIEST FESTIVALS ACROSS CANADA 

Cheers to award-winning sauvignon blanc and fresh shucked New Zealand oysters for an unforgettable foodie experience.  An integrated approach that boosted sales revenue to sell 35x more product.

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Shoppers Drug Mart beautyBoutique

RETAIL CAMPAIGN – MAKE MOM SMILE

MOM was smiling from ear-to-ear all week-long during our “Make MOM Smile” experiential marketing campaign including; complimentary mommy makeovers, free gift bags and branded cupcakes.

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Ferrari 458 UNVEILING EVENT

FERRARI 458 SPECIALE LAUNCH EVENT

There are too many people who love the 458 Italia, its 562 horsepower and piddling 202-mph top speed. The unveiling of the 458 Italia in Canada was an exciting moment for Ferrari enthusiasts.

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Celebrity Cruises Experiential Marketing

INTERACTIVE COCKTAILS  

An upscale riff on a classic, the Modern Luxury Interactive Mojito Bar was massive hit at Canada’s biggest food & drink event of the year with over 46,000 attendees, 2,220 iPad activations, 1,657 interactive cocktails delivered and 43 luxury cruises SOLD on the spot.

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Celebrity Cruises

SCOTIABANK MARATHON

It was a record-breaking event with over 25,000 runners and 100,000 spectators who gathering at the finish line to support their loved ones. Brand ambassador’s engaged and inspired attendees to Enter into a 7-night Bermuda Cruise Contest on Celebrity Summit.

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Say ‘YES’ To Kleinfeld

KLEINFELD BRIDAL EXPERIENCE

Hello beautiful! Canadian Brides mobbed this sensational launch event for a chance to meet Bridal Expert and Star of TLC’s Say Yes to the Dress Randy Fenoli.  Imagine recreating an entire New York City store front. 

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Wild Vines

TASTIMONIAL TOUR

The Wild Vines Tastimonial Tour travelled to over 35 LCBO retail locations generating excitement about WV and showcased a new way to expand word-of-mouth advertising. LIVE radio remotes and swag giveaways attracted new customers to taste products resulting in record-breaking sales.

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Singha Beer Sampling

TORONTO’S FESTIVAL OF BEER

Thousands of Toronto’s Festival of Beer fans enjoyed the authentic taste of Singha premium lager. Staff in brand character delivered key messages with strong drive to retail. Thousands of brand advocates won swag and shared their Singha spirit amongst friends.

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UV CAKE Vodka Rooftop Party

99.9 VIRGIN RADIO BAD BOYFRIEND POKER PARTY

UV CAKE Vodka Bad Boyfriend Poker Party hosted by Virgin Radio’s morning show with Mad Dog and Maura. Several radio ads and contest giveaways leading up to Toronto’s hottest rooftop patio event at skybar attracted an enthusiastic crowd of fans celebrating with UV CAKE Vodka.

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Celebrity Cruises Modern Luxury on the Course

DATA CAPTURE & LEAD ACQUISITION 

Swing that club to Modern Luxury! Sports stars, TV celebrities, media, and sponsors of the Joe Carter Golf Classic experienced exotic “Rising Star” cocktails by Celebrity Cruises master mixologist Junior Merino consisting of cold vidal ice wine, fresh lychee juice, champagne and star fruit garnish. 

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Wine Country Ontario

PICTURE YOURSELF IN WINE COUNTRY ONTARIO

People enjoyed their favourite wine on our scenic Wine Country Ontario set. Each guest entered (via iPad) for a chance to WIN an Ontario Wine Country gift basket filled with wonderful wines and winery tour passes and more. We inspired each participant to try and taste a new Ontario VQA wine.

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Revel Stoke

HARLEY DAVIDSON PICTURE EXPERIENCE @ WHISKY LIVE

BEST BOOTH AT THE SHOW ~ A strategic partnership with Harley Davidson drove trial and raised a lot of interest for Revel Stoke Spiced Whisky.

Show attendees were naturally drawn towards the Harley Davidson on display at the Whisky Live tasting event. Guests enjoyed jumping on the new StreetBob Harley Davison.

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“Puttin” on the Ritz for TIFF

TIFF CELEBRITY STYLE & GIFTING LOUNGE presented by Pandora

This year’s most glamorous TIFF gifting lounge could be found in a stunning 3,500 sq. ft. private suite at the Ritz Carlton Residences.

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Molson Canadian Red Leaf Project

SUSTAINABLE DANCE FLOOR

100 park projects inspired people to volunteer and make their community more sustainable.  Each volunteer participant received tickets to an exclusive Tragically Hip Concert at the Polson Pier present by Molson Canadian.

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Samsung Galaxy 3 New Product Launch

PICTURE EXPERIENCE @ LAUNCH EVENT

Promotional staff showcased the features of the new Samsung Galaxy SIII mobile phone by taking pictures of the attendees at the entrance of the launch event. As they entered the exclusive event, guests were surprised to see their personal picture on the new mobile device that was projected on the wall. The pictures were sent in real-time to create this memorable moment.

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America’s Next Top Model LIVE Canada

EXCLUSIVE WINES @ AMERICA’S NEXT TOP MODEL LIVE

People loved sipping the refreshing strawberry white zinfandel and blackberry merlot in the swanky Wild Vines Wine Lounge at America’s Next Top Model LIVE.

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Vancouver Canada Olympics 2010

ICE GATE CONSUMER FLOW CONSULTANTS

With millions of anticipated guests, the 2010 Vancouver Olympics required well thought out logistics and most importantly strategic traffic flow. MOUSE consulted on best traffic flow processes to optimize the guest experience for the Inniskillin ice gate program at O ZONE, which was a happening place for the games and nightly celebrations.

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Pepsi-co / Lipton Green Tea

CONSUMER SHOWS + URBAN STREET ACTIVATIONS

One proof of concept translated into over 45 events for Pepsi brands. MOUSE created and executed several experiential concepts to meet all sampling and sales objectives, including a 20ft x 20ft refreshing sampling experience that brought the brands fruit forward personality to life.

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Jackson-Triggs & Inniskillin Sampling

CONSUMER SHOWS + FOOD & WINE SHOWS

Hundreds of thousands of consumers enjoyed complimentary wine tastings at the largest home show and food & wine properties across Atlantic Canada. Our qualified brand ambassadors delivered key brand messages with strong drive to retail, ensuring customers remember, trust and purchase Vincor products.

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Dewar’s Whisky Experience Canada

CONSUMER SHOWS + ON-PREMISE

The authentic Dewar’s whisky blending experience was executed throughout several consumer shows and on-premise activations.

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Pepsi-co / Brisk Iced Tea

GREEN LANTERN PRODUCT LAUNCH 

Making things a little easier for mom and back-to-school. Our client’s target audience of kids and families were naturally drawn to the Green Lantern product sampling experience. Everyone enjoyed cold samples of Brisk iced tea along with free back-to-school co-branded backpacks and notebooks for the kids. Now kids will remember Brisk all day long at school and mom appreciates that Brisk helped with her back-to-school shopping too.

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Canadian Springs Waterbar Experience

SAMPLING & SALES @ CONSUMERS SHOWS

Shaken or on the rocks? MOUSE reinvented the Canadian Springs water service sales experience with martini style water cups, swanky music and illuminated on-trend waterbar display — standing out from the crowd.

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RE/MAX Promotions

VIP PROGRAM HOME SHOW ACTIVATIONS

Engaging customers and opening communication doors on real estate is an ongoing challenge. MOUSE identified new ways to reach a highly targeted audience that has built customer loyalty, retention and customer conversion for almost 10-Years.

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