Experiential Marketing

CLEAN & CLEAR® Concert Series Tour

By August 29, 2016 No Comments

NATIONAL SAMPLING TOUR 

An Epic concert series tour with epic results. What you need to know is that over one hundred thousand teen fans across Canada were clearly fanatical about receiving complimentary CLEAN & CLEAR® MORNING BURST® Facial Cleanser and NIGHT RELAXING™ Deep Cleaning face wash samples.

“I guess it’s only a matter of time before we need to start buying these products for you two“
– Mother of two younger girls

What made the CLEAN & CLEAR® program ROCK was that our highly trained brand teams that hit multiple concert series events from May to July across Toronto, Calgary, Edmonton and Vancouver.  Prepping samples prior to the events, and the implementation of branded tote bags and rolling carts helped significantly to expand reach by 111,125 and leave more time to ignite conversations around the CLEAN & CLEAR® products.      

Did we mention we pulled off this successful National sampling tour in only 1-week and still managed to exceed brand plan? Let’s just say we are afraid to roll-up our sleeves to prep 20 skids of CLEAN & CLEAR® product samples overnight.

“I can’t believe you pulled this off within such tight timelines and budget. Incredible!”                                                                                                           – Lauren Capron Brand Manager, Johnson & Johnson

This is how we Go Beyond Experiential Marketing. 

What’s so great about it?

With deep sea minerals and sea kelp extract, this purifying cleanser cleans deep to effectively wash away daily build-up—like dirt, oil and impurities deep in pores. So effective, this foaming cleanser even washes away dirt and oil you can’t see while calming aromas help wind you down—leaving you clean and relaxed. Oil-free. Won’t clog pores. Won’t over dry.

From the invigorating MORNING BURST® collection comes MORNING BURST® Facial Cleanser. This unique gel cleanser with Vitamin C and Ginseng wakes you up with a fresh citrus scent while soft BURSTING BEADS® burst with energy and vitamins, leaving your skin feeling clean, energized and ready to face the day.

We still don’t know who was more POPular: One Direction, Nick Jonas, Justin Bieber or CLEAN & CLEAR®?

Just love yourself!