COVE Cannabis @ TIFF

By September 11, 2019 Experiential Marketing

COVE™ TIFF OPENING NIGHT PARTY  –  This is how we roll at the Toronto International Film Festival Opening Night Party for premium cannabis producer COVE™.     COVE™ cannabis was the official sponsor of the TIFF Opening Night Party held at the Shangri-La Hotel Toronto on September 5th 2019.  The spectacular event hosted over 1400 media, industry, influencers and of course a few celebrities.

The COVE™ activation completely transformed the space and set the mood for a trippy night out in the essence of the brand’s Okanagan roots.  We brought the COVE™ cannabis brand to life by creating a fully immersive age-gated brand experience within the University ballroom which comprised of several interactive displays, custom flooring, illuminated walls and much more including…

Stepping inside the popular Instagram Infinity Mirror photo moment featuring custom relevant animated content.

Themed lounge and seating areas where attendees raised conversation about COVE™.

4D COVE™ crated cocktail experience highlighting the essence of the product terpenes such as the “Regenerate” which was made from local vodka, organic maple syrup, cold brew coffee, pinene terpenes and flamed rosemary — French pressed style with dry ice to create a smoke effect or try “Refresh” which was made with local vodka, ginger cordial, pear rosewater kombucha, limonene terpene and garnished with dehydrated lemon.

Sensory experience with product display where attendees where educated on some of the world’s finest cannabis product strains by COVE™.

Tarot card reader Crystal Visions granted each guest three wishes or questions on a custom COVE™ branded “glowing” tarot card table with branded cards.

The glowing staff and details like the COVE™ leather tufted framed bench created a cozy upscale feel making the entire space an unforgettable brand experience.