#SAVETHESHOES PRODUCT LAUNCH
We inspired 457,600 Canadians to shop the back of their closets and fall in LOVE with their shoes all over again through a National Experiential Marketing Sampling Campaign.
PolyPrincesses distributed the New Polysporin Blister Treatment product samples through various integrated program components including: Urban Street Teams at OOH Transit Shelter installations throughout Toronto-Montreal, GO Train Sampling to business professionals on their morning commute, National Women’s Shows attendees, to brides and bridal parties at Canada’s Bridal Shows and a strategic partnership with JustFab Shoes where online Canadian shoppers received a free Polysporin Blister Treatment sample with every shoe purchase. What a fabulous fit!
FOR IMMEDIATE RELEASE:
A little MOUSE Celebrates another big WIN with Power Brand Johnson & Johnson POLYSPORIN®
MOUSE MARKETING INC., an award-winning boutique style experiential marketing agency, will be ringing in this new season with a lot to celebrate, recently announcing that they will be adding power brand Johnson & Johnson POLYSPORIN® to their client roster.
Selected due to their customer service that truly goes beyond and innovative ideas that aim to expand both the brand’s awareness and reach, this fast growing company has seen tremendous growth over the past year.
“We are absolutely thrilled to represent Johnson & Johnson POLYSPORIN® brand team, and we are excited to show them they made the right decision by selecting a boutique agency that despite our size, has been making big waves in the experiential marketing industry,” says Glenn E. Smith, Chief Customer Officer at MOUSE.
MOUSE MARKETING INC. has seen significant success based on their ability to become an extension of their client’s sales and marketing team versus simply being another agency vendor. MOUSE currently runs over 900 retail and out-of-store experiential marketing events across Canada for leading brands including; E&J Gallo Winery Canada Ltd., Shoppers Drug Mart, RE/MAX Canada, and Celebrity Cruises to name a few.
The new POLYSPORIN® Blister Treatment product is set to launch in Canada April 2015 with a “Shop Your Closet,” event that includes a strategic online shoe retail partnership, Go Train activations, Canada’s leading bridal shows and much more.