Who runs the world? Millennials. Making up over 25% of the worlds population and proving to be a trillion dollar market, surpassing Baby Boomers are the Gen Xers. Understanding what leads Millennials to purchase and why is the cornerstone in knowing how to market to them and in turn how to close a sale. Below we are revealing the 4 secrets in marketing to Millennials
1. Personalize The Experience
When creating a campaign the experience is extremely important. No longer is having the latest products attractive to Millennials. According to a study conducted by PWC, 52% of Millennials would rather spend on experience-related purchases. These consumers want a product not solely for the tangible product itself, they crave the intangibles and the experience that comes with it.
2. Instant Gratification
Millennials don’t want to wait. They want the product right then right now, they wanted it yesterday. Whatever you are marketing has to be short, to the point and simple. Whether it is a video, a picture or a Facebook post, it has to be short and to the point. It has to catch the attention of the millennial instantly because to them, there is so much more content to look at.
3. Authentic Brand-Customer Relationships
A product a millennial loves isn’t going to cut it. You need to create real brand-customer relationships. Make them feel important. The experience mentioned above needs to related to the consumer on an individual level.
Utilize proper language, follow the trends and be able to connect on subjects that are happening NOW. This can be topics related to school life, relationships with peers, social issues or health. By injecting current topics makes your marketing ideas garner more attention.
Why should they buy your product when there are so many of the same thing everywhere else? What makes the difference is the brand-customer experience.
4. Make it Social
Must be easy to share. What you are marketing needs to be easily accessible by the social-minded consumer. Millennials want their voices to be heard and be able to share their life.
With so much content online, yours has to be delivered fast, if not, it will be scrolled away with just a swipe of a finger. Choosing the right social platform is also important, especially if you are targeting a specific age/demographic. Whether that be Snapchat, Facebook or Instagram or all three. Your campaign has to be able to adapt and fit each landscape.