BlogExperiential Marketing

Longshot Launches at Big Valley Jamboree

By August 20, 2018 No Comments

Never underestimate the Longshot, and never underestimate the boutique experiential marketing agency that can deliver these kind of bold results.   

Over 200,000 Country fans were naturally attracted to the relevant Longshot brand engagement at the countries largest festivals.

Saddle-up for a successful Longshot product launch that sold out at the countries largest country music festivals including; Big Valley Jamboree held in Camrose, Alberta from August 2-5 2018 and Country Thunder held from August 17-19 in Calgary Alberta. 

 

Securing these impactful partnerships allowed Longshot to be the exclusive wines poured throughout the festivals for immediate sales impact.

Longshot received explosive brand exposure through social media, onsite product sampling and engagement, VIP lounges and tents, MainStage LED media billboard ads, and more…

The Longshot brand ambassador Brett Kissel performed on the SiriusXM Stage at BVJ as the surprise artist.  The festivals featured an incredible line-up of the hottest country artists including; Florida Georgia Line, Thomas Rhett, Brett Eldridge, Eric Church, Dierks Bentley, Dallas Smith, Midland, and many many more.

and these country music fans loved it!

During the weekend concerts Longshot engaged highly-targeted country music fans through an engaging sampling experience to drive trial, conversations, awareness, and purchase intent.