Experiential Marketing

Seize The Cabernet

By October 12, 2017 No Comments

LOUIS M. MARTINI PREMIUM WINE TASTING EXPERIENCE – Don’t Want to Miss a Thing?  Our incredible sensory wine tasting experience helped consumers identify the wine they loved and why. A unique premium wine tasting sensory experience.

The MOUSE MARKETING agency secured and executed 40 exquisite art, fashion and entertainment events throughout the year across Canada for Louis M. Martini winery.

This was an experience for consumers to blind taste two unique styles of cabernet.  Participants would smell, taste and interact with aroma vials and fresh ingredients that brought out unique the wine characteristics of the Louis M. Martini Sonoma and Louis M. Martini Napa Valley Cabernet Sauvignon.  Participants would learn about the unique style differences and receive a full glass of their personal wine preference.  The “Seize the Cabernet” sensory wine tasting experience delivered stronger wine education and consumer engagement for the brand.

The program had a strong drive to retail through verbal messaging and tasting cards.  A whopping 43% conversion rate and with 85% of consumers never tried the product before Louis M. Martini had confidently been connecting with the right people at the right place.

Bloor Street Entertains gala where the upscale shops of Bloor-Yorkville transform into a private dinner parties.

Steven Tyler’s Janies Fund TIFF Event at the Cambria Gallery