Molson Canadian Red Leaf Project

By November 11, 2015 December 10th, 2015 Experiential Marketing


100 park projects inspired people to volunteer and make their community more sustainable.  Each volunteer participant received tickets to an exclusive Tragically Hip Concert at the Polson Pier present by Molson Canadian.

We installed the first-ever sustainable dance floor.  Staff inspired customers to jump or dance on an illuminated floor that generate 24 watts of electricity with every step.  The energy produced trigger branded digital energy meters on large format TVs, house lights, DJ booth, table lights, etc to gain excitement before an exclusive Tragically HIP concert.  People were challenged to generate enough energy to “get the party started” and were rewarded for achieving Energy targets.  The more energy the crowd produced the better the party became. The Sustainable Dance Floor is a powerful brand engagement tool that has been used by the worlds biggest brands and we were the first to bring this innovative technology to Canada.  The Sustainable Dance Floor generated 70,5020 Joules/WATTS per sec at this exclusive event.

Go Beyond Experiential Marketing.