Experiential marketing is perhaps one of the most effective forms of marketing if your priority is brand awareness and ultimately building a loyal customer base. The biggest brands in the world are investing more heavily into consumer experiences that surprise and delight their customers, creating an emotional connection, and opportunities to touch, taste, feel and see their brand in a physical space.
Watch the TOP 7 Experiential Marketing Campaigns such as coca cola first-ever drinkable ad, Aston Martin “On Ice”, and more…
Coca Cola Drinkable Advertising
Coca Cola creates the first ever drinkable advertising. As #coca_cola says, “NEXT TIME YOU’RE THIRSTY, DRINK AN AD”
Watch this incredible Coca Cola drinkable ad video the learn why it’s listed TOP 7 Experiential Marketing Campaigns.
WestJet has become well-known for taking chances on experiential campaigns that surprise and reward its customers, but a recent gamble to bring the spirit of Las Vegas to some lucky passengers was its biggest yet.
As a WestJet flight from Toronto crossed over the Mojave Desert on its descent into Las Vegas, a kilometre-wide LED roulette wheel was illuminated. The wheel began “spinning,” cycling through the seat numbers on the plane before settling on 4A. The winner was given a sizeable jackpot – including a $2,500 shopping spree, two round-trip flights from WestJet and tickets to several attractions and entertainment in the city, among many other prizes – while everyone else on the flight were given discounted tickets to Cirque du Soleil, complimentary cocktails from STK at The Cosmopolitan, and $25 gift cards for the Miracle Mile Shops at Planet Hollywood.
In creating a prize wheel large enough to be seen from the plane at 12,000 feet, WestJet also broke two Guinness World Records: the greatest light output in a projected image and largest circular projection.
Watch the #WestJetVegasSurprise video the learn why it’s listed TOP 7 Experiential Marketing Campaigns.
Davos Klosters Virtual Reality
Shoppers are transported to explore the wonderful sunny mountain ski slopes of David Klosters via Virtual Reality.
They took a seat on a real chair lift, had a short descent on skis and enjoyed the warm atmosphere of the famous mountain restaurant “Jatzhütte”. Their 3D experience was shifted to a 4D experience by using a fan to simulate wind, by melted cheese to simulate real fondue and by using a radiant heater to simulate the heat of the sun. The almost real experience became real in the end when ex Miss Switzerland Dominique Rinderknecht sat next to the participants as they put off their VR glasses. We invite you to watch the video. See what participants saw and enjoy their reactions realizing that virtual reality and reality were not too different.
Watch the David Klosters Virtual Reality video the learn why it’s listed TOP 7 Experiential Marketing Campaigns.
Lean Cusine #WeightThis Installation at Central Station
As part of the campaign, Lean Cuisine curated a gallery of “scales” in New York’s Grand Central Station, and invited women to “weigh in.” But here’s the catch: The scales were actually small boards where women could write down how they really wanted to be weighed. And rather than focusing on their weight in pounds — or anything pertaining to body image — the women opted to be measured by things like being back in college at 55, caring for 200 homeless children each day, or being the sole provider to four sons.
What’s particularly cool about this experience is that none of the participants actually interact with a Lean Cuisine product. No one was interrupted, asked to sample something, or stopped to answer questions. In fact, no one was really asked to do anything — the display itself was enough to make people stop, observe, and then voluntarily interact.
Lean Cuisine figured out what message it wanted to send: “Sure, we make stuff that fits into a healthy lifestyle. But don’t forget about your accomplishments. That matters more than the number on the scale.” But instead of blatantly advertising that, it created an interactive experience around the message.
Still, the experience was clearly branded, to make sure people associated it with Lean Cuisine. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media. And that definitely paid off — the entire #WeighThis campaign led to over 204 million total impressions.
Watch this emotional #WeighThis video the learn why it’s listed TOP 7 Experiential Marketing Campaigns.
Aston Martin “On Ice”
Aston Martin is launching its “On Ice” campaign this August on the slopes of Queenstown, New Zealand. The campaign is scheduled to run for seven days. Enthusiasts will test-drive the new DB11 range through ice and snow while receiving driving tips from professionals, thereby is launching its “On Ice” campaign this August on the slopes of Queenstown, New Zealand. The campaign is scheduled to run for seven days. Enthusiasts will test-drive the new DB11 range through ice and snow while receiving driving tips from professionals, thereby living out their James Bond fantasies in a striking natural setting. This campaign is well-placed as the luxury brand has a strong market share and plenty of loyal followers in New Zealand.
Watch this Aston Martin On Ice video the learn why it’s listed TOP 7 Experiential Marketing Campaigns.
Celebrity Cruises Leading Edge Mobile Cinema Tour
Another industry first: Celebrity Cruises brings new experience to lovers of cinema and travel across North America with a unique mobile cinema tour. The modern luxury cruise line is taking the story of Celebrity Edge on a cross-country journey; the ‘Leading Edge Mobile Cinema’ is making 48 stops over 12 weeks, from March 29 through June 20, and will travel more than 10,000 miles while sharing the story of the ship designed to leave the future behind with more than 20,000 people.
Attendees will be welcomed on a red carpet as they enter Celebrity’s state-of-the-art, custom-built 91-seat high- definition mobile cinema for a 15-minute cinematic experience, including a 3-D animatic reveal of Celebrity’s newest class of ships in nearly a decade – Edge Class. inside, guests will enjoy sparkling wine and gourmet truffle popcorn, and have the opportunity to win one of more than 50 modern luxury giveaways with Celebrity.
Watch this Celebrity Cruises Leading Edge video the learn why it’s listed TOP 7 Experiential Marketing Campaigns.
TNT Surprise on a Quiet Square
When TV station TNT launched in Belgium it created this little slice of mayhem in a quiet town square to tie in with its “We know drama” tagline. It’s had more than 50m views in two years, so it’s been a runaway viral success.
Watch this Dramatic Suprise video the learn why it’s listed TOP 7 Experiential Marketing Campaigns.